Digital Marketing Course

Introduction to Web World

• What is HTML?
• Fundamentals of HTML Extensions
• Role of HTML in Web Designing
• Different Versions of HTML
• Role of Latest Version of HTML in Digital Marketing
• Which version is best for Digital Marketing?
• Introduction to W3C
• Introduction to CSS
• Fundamental of CSS Extension
• Role of CSS in Web Designing
• Different Versions of CSS
• What is responsive web designing?

• Importance of responsive web designing in digital marketing
• Introduction to Responsive Web Designing Frameworks
• List of Responsive Web Designing Frameworks
• Introduction to Front-end Web Development
• What is UI Development?
• Introduction to JavaScript
• Role of JavaScript in Front-end Web Development
• Intorudction to Flash
• Role of Flash in Digital Marketing
• Introduction to JQuery

• Role of JQuery in Front-end Web Development
• Role of JQuery in Digital Marketing
• Introduction to JavaScript Framework
• List of JavaScript Frameworks
• Role of web designing in Digital Marketing
• How a digital marketer will talk to Web Designer/UI Developer/Front-end Web Developer?
• Web Development Basics
• Difference between web designing & development
• Technical languages used in Web Development

• Introduction to PHP
• Role of PHP in Web Development
• PHP Extension Basics
• Introduction to PHP Frameworks
• Understanding of CMS
• Introduction to PHP Opensource CMS
• Introduction to .net
• Role of .net in Web Development
• .net Extension Basics
• Understanding of .net MVC
• Introduction of Java
• Java Extension Basics
• Role of Java in Web Development

Introduction to Websites

• Introduction to www
• Internet Basics
• Internet v/s Web
• Domain Basics
• Domain Extensions
• Introduction to Sub Domain

• Introduction to Child Domain
• URL Basics
• Type of URLs
• Absolute v/s Relative URLs
• Introduction to Anchor Tag

• Syntax of Anchor Tag
• What are the Hyper Links?
• What are Anchor Texts?
• Websites Understanding
• Type of Websites

• Static Website Basics
• Dynamic Website Basics
• What are Web Portals?
• Introduction to Web Pages
• Why your Business Needs a Website?

Introduction to Digital Marketing

• What is Digital Marketing?
• Understanding Digital Marketing Process
• Visibility Fundamentals
• Introduction to visibility
• Visibility Types
• Visibility Examples
• Importance of Visitors Engagement
• Introduction to Visitors Engagement
• Role of Visitors Engagement
• Visitors Engagement Examples
• How to target Web Traffic?
• Inbound
• Outbound
• Introduction to Conversion Leads

• Conversion Types
• Conversion Process Basics
• Introduction to Retention
• Importance of Retention
• Retention Types
• Performance Evaluation
• Importance of Performance Evaluation
• Digital Marketing Opportunities
• Digital Marketing Characteristics
• Digital Marketing Strategies
• Aligning Internet with Business Objectives
• Basics of Digital Marketing Channels

• Digital Marketing Case Studies
• User Behaviour & Navigation
• Branding & User Experience
• Digital Marketing Terminology
• PPC
• CPC
• CPM
• CTR
• SERPs
• Abandonment Rate
• Conversion Rate
• SEO
• B2B
• B2C

• FMCG
• Digital Marketing Planning
• Choose a business
• Situational Analysis
• Identify clearly defined business objectives
• Map business objectives to digital goals and targets
• Select appropriate Digital & Social Channels, SEO, PPC, Display, Social Networks, Affiliate, Email & Mobile etc.
• Develop a Measurement Framework, Clear KPIs, Actuals v/s Projections, Mapping outcomes to scorecard

Market Research & Analysis

• Web Analysis
• Products Analysis
• Services Analysis

• Category Analysis
• Industry Analysis
• Competitors Analysis

• Case Studies
• Market Research Project Reporting

• Importance of Market Research & Analysis in Digital Marketing

How to Target Audience

• How to reach to targeted Audience
• What are the Search Engines?
• Introduction to Website Traffic
• Different types of Website Traffic
• Introduction to Keywords
• Introduction to SERP
• Type of Keywords

• Type of Searching
• Introduction to Paid Search
• Introduction to Organic Search
• Keywords Research
• Google Adword Keywords Planner Tool
• Keywords Analysis

• Introduction to Root or Primary Keywords
• Introduction to Pharases Keywords
• Introduction to Secondry Keywords
• Introduction to Tertiary Keywords
• Long Tail Keywords
• Short Tail Keywords

• Keywords v/s Services
• Keywords v/s Products
• How to prepare Services List
• How to prepare Products List
• Case Studies
• Target Audience Project Reporting

Introduction to HTML Structure

• Introduction to Doctype
• Introduction to HTML4.0
• HTML4.0 Doctype Basics
• HTML4.0 Structure
• HTML4.0 Charset
• HTML4.0 Metadata
• HTML4.0 Metadata Syntax
• Introduction to HTML4.0 Tags

• Introduction to HTML5.0
• HTML5.0 Doctype Basics
• HTML5.0 Structure
• HTML5.0 Charset
• HTML5.0 Metadata
• HTML5.0 Metadata Syntax
• Introduction to Semantic Tags

• HTML5.0 Semantic Tags
• HTML4.0 v/s HTML5.0
• Introduction to CSS
• Type of CSS
• Inline CSS Basics
• Inline CSS Syntax
• Internal CSS Basics

• Internal CSS Syntax
• External CSS Understanding
• External CSS Syntax
• Introduction to JavaScript
• Type of JavaScript
• Syntax of Different Type of JavaScript
• HTML Structure Project Reporting

Introduction to Website Architecture

• Navigation Analysis
• URL Architecture

• URL Optimization

• User Friendly Website Architecture

• Website Architecture Project Reporting

Website Designing via Wordpress

Website Structure Optimization

• Role of Inline CSS in Digital Marketing
• Role of Internal CSS in Digital Marketing
• Role of External CSS in Digital Marketing
• Number of External CSS files
• Minify CSS Basics

• How to Minify CSS
• Why Minify CSS
• Role of Minify CSS in Digital Marketing
• Minify HTML Basics
• How to Minify HTML
• Why Minify HTML

• Role of Minify HTML in Digital Marketing
• Minify JS Basics
• How to Minify JS
• Why Minify JS
• Role of Minify JS in Digital Marketing

• Ordering of CSS Files
• Ordering of CSS & JS inside Head tag
• Ordering of JS inside Head Tag
• Placement of JS Files
• Ordering of JS Files inside Body Tag
• Website Structure Project Reporting

Search Engine Optimization (SEO)

• Basic Understanding
• Introduction to SEO
• How Search Engine Works
• Introduction to Robots
• Introduction to Bots
• Introduction to Crawlers
• Introduction to Spiders
• What is Crawling?
• What is Caching?
• What is Indexing?
• Role of Robots in SEO
• Role of Users in SEO
• Role of Browsers in SEO
• What are Impressions?
• What are Clicks?
• Introduction to Bounce Rate
• How Google Works
• How Yahoo Works
• How MSN Works
• How Bing Works
• Introduction to Search Engine Algorithms
• Understanding Google Algorithms
• Understanding Yahoo Algorithms
• Understanding MSN Algorithms
• Understanding Bing Algorithms
• What are Landing Pages?
• Google Operator Shortcuts Understanding
• On-page Optimization
• Intial Web Analysis
• Intial Web page Analysis
• Keywords Placement
• URL Re-writing
• URL Optimization
• What are Directories?
• Directory Optimization
• Title Creation
• Meta Description Basics
• Meta Keywords Basics
• Introduction to Heading Tags (H1, H2, H3, H4, H5 & H6)
• Positioning of Heading Tags
• Ordering of Heading Tags
• Heading Tags Optimization
• Web Page Content Optimization
• Competitor Keywords Review
• Existing Web Page Content Optimization
• Importance of Strong and Italic Tags
• Keywords Stuffing Understanding
• Keywords Density Basics
• Keywords Density Checker Tools
• Content HTML Ratio
• Content Duplicacy Checker
• Content Duplicacy Checker Tools
• Inner Page Duplicacy
• Image Optimization
• Images Name Optimization
• Introduction to Sitemaps
• Type of Sitemaps
• Introduction to HTML Sitemap
• How to create HTML Sitemap
• Positioning of HTML Sitemap
• Importance of HTML Sitemap
• Introduction to XML Sitemap
• Where to submit XML Sitemap
• Importance of XML Sitemap
• Introduction to ROR Sitemap

• How to create ROR Sitemap
• Importance of ROR Sitemap
• Introduction to Text Sitemap
• How to create Text Sitemap
• Importance of Text Sitemap
• Introduction to Robots.txt
• How to Create Robots.txt
• Syntax of Robots.txt
• Importance of Robots.txt
• Where to Submit Robots.txt
• Introduction to HTML Validation
• W3C Validator
• W3C CSS Validator
• Canonical Issues
• www v/s non-www
• Understanding of 404 Errors
• Custom 404 Errors
• Do follow Basics
• No follow Basics
• 301 Redirection
• 302 Redirection
• What is URL Redirection?
• Importance of Meta Follow
• Importance of Meta Nofollow
• Importance of Meta Index
• Introduction to Meta Noindex
• Introduction to Meta ODP
• Introduction to Htaccess File
• Importance of Rel Nofollow
• Importance of Rel Canonical
• Introduction to Structure Data
• Importance of Structure Data
• How to implement Structure Data
• Introduction to Rich Snippets
• Introduction to Schema.org
• Introduction to Breadcrumbs
• How to optimize Breadcrumbs
• Positioning of Breadcrumbs
• Structure Data Testing Tools
• How to Validate Structure Data
• Introduction to Micro Data
• Importance of Micro Data
• How to use Micro Data
• Introduction to hCards
• How to use hCards
• Importance of hCards in SEO
• Introduction to vCards
• How to use vCards
• Importance of vCards in SEO
• How to Submit site to Google Webmaster Tool
• How to Submit site to Bing Webmaster Tool
• Google Analytics Setup
• Introduction to Dublin Core
• Importance of Dublin Core
• How to use Dublin Core
• Yahoo Organic Searching
• Yahoo Webmaster Guidelines
• Yahoo Answers
• Yahoo Digital Magazines
• Yahoo Groups
• Yahoo Local Business
• Yahoo Maps
• Bing
• Bing Maps Fundamentals
• Off-page Optimization
• Introduction to Google Page Rank
• How to increase Google Page Rank

• Introduction to Alexa Ranking
• Introduction to Backlinks
• Quality Backlinks Basics
• Understanding Relevant Backlinks
• Introduction to Domain Authority
• How to increase Domain Authority
• What is Web Page Authority?
• Introduction to DMOZ
• How to submit website to DMOZ
• Importance of DMOZ Submission
• Introduction to Directory Submission
• How to choose best Directory Submission Websites
• Importance of Directory Submission
• Introduction to Reciprocal Directory Submission
• How to choose best Reciprocal Directory Submission Websites
• Importance of Reciprocal Directory Submission
• Introduction to Paid Directory Submission
• How to choose best Paid Directory Submission Websites
• Importance of Paid Directory Submission
• Introduction to Deep Link Directory Submission
• How to choose best Deep Link Directory Submission Websites
• Importance of Deep Link Directory Submission
• Introduction to Niche Directory Submission
• How to choose best Niche Directory Submission Websites
• Importance of Niche Directory Submission
• Introduction to Bid Directory Submission
• How to choose best Bid Directory Submission Websites
• Importance of Bid Directory Submission
• Introduction to Social Bookmarking Sites
• Importance of Social Bookmarking Sites
• How to choose best Social Bookmarking Sites
• Introduction to Article Submission
• How to write best Article for Submission
• How to choose best Article Submission Site
• Importance of Article Submission
• Introduction to Press Release Submission
• How to write best Press Release for Submission
• How to choose best Press Release Submission Site
• Importance of Press Release Submission
• Press Release News Syndication
• Introduction to Forum Posting
• Importance of Forum Posting
• Yahoo Question Answers Basics
• Yahoo Answers Link Building
• Introduction to Search Engine Submission
• How to submit site to Local Search Engines

• How to submit site to Regional Search Engines
• Importance of Search Engine Submission
• Introduction to RSS
• Importance of RSS
• How to do work with RSS
• What is 3-way linking?
• What is 2-way linking?
• What is reciprocal linking?
• What is Direct Link Exchange?
• What is Direct Link Building?
• What is Link Juice?
• Local SEO Topics
• Local SEO
• Local Directory Submission Sites
• Local Search Engine Submissions
• Google Places Optimization
• GEO Listing
• Local Listing
• Classified Submissions
• Map Submissions
• Google Business Centre Submission
• Important Google Topics & Tools
• Google Webmaster Tools
• Google Analytics Tools
• Google Structured Data Testing Tool
• Google Hot Trends
• Google Insights
• Google Feed Burner
• Google Apps
• Google PageSpeed Insights
• Other SEO Tools
• SEO Panel
• Web CEO
• Copyscape Tool
• Siteliner Tool
• W3C Validator Tool
• W3C CSS Validator Tool
• Web Page Speed Checker Tools
• Google Latest Algorithm Updates
• Introduction to Google Panda Update
• Introduction to Google Penguin Update
• Introduction to EMD Updates
• Introduction to Pigeon Update
• Introduction to Humming Bird Algorithm
• Other SEO Topics
• Introduction to White Hat SEO
• Introduction to Grey Hat SEO
• Introduction to Black Hat SEO
• Hidden Text Basics
• Introduction to Doorway Pages
• Introduction to Gateway Pages
• Introduction to Over Optimization
• What is Google Sandbox Effect?
• What is Content Spinning?
• Introduction to Cloaking
• Introduction to Google Dance
• What is Inbound Link?
• Introduction to Outbound Link
• Latent Semantic Indexing
• SILOS
• Syndicate Content Fundamentals
• Link Warning Basics
• Introduction to Knowledge Graph
• SEO Project Reporting

Google Webmaster Tools

• Introduction to Google Webmaster Tool
• Google Webmaster Tool Integration
• Search Appearance Basics
• Structured Data Report Check
• Introduction to Data Highlighter
• How to Implement Data Highlighter
• HTML Improvements Report Check
• Sitelinks Fundamentals
• Introduction to Search Traffic
• Search Analytics Report Check
• Search Query Report
• Clicks Report
• Impressions Report

• Introduction to CTR
• How to check CTR Report
• Links to Your Site Report
• How to check Internal Links Report
• What are Manual Actions
• Manual Actions Report Check
• What is International Targeting?
• How to apply International Targeting Tag
• Importance of International Targeting
• Introduction to Mobile Usability
• Mobile Usability Report Check
• What is Google Index?
• Index Status Report Check

• Content Keywords Report Check
• Blocked Resources Report Check
• How to check report to Remove URLs
• Crawl Fundamentals
• Crawl Errors Report Check
• Type of Crawl Errors
• DNS Errors Report Check
• Server Connectivity Report Check
• Robots.txt Fetch Errors Fundamentals
• How to check Crawl Stats
• Introduction to Fetch as Google
• When to Use Fetch as Google?
• What is Robots.txt Testor?
• How to Use Robots.txt Testor

• Importance of Robots.txt Testor
• How to submit sitemap to Google
• Sitemap Report Check
• Introduction to URL Parameters
• Security Issues Fundamentals
• What is Preferred Domain?
• How to set Preferred Domain
• Introduction to Crawl Rate
• How to Set Crawl Rate
• Change of Address Basics
• How to link to Google Analytics
• User and Property Owner Basics
• Google Webmaster Tools Project Reporting

Yahoo/Bing Webmaster Tools

• Introduction to Yahoo/Bing Webmaster Tool
• Yahoo/Bing Webmaster Tool Integration
• Configure My Site Report Check
• How to submit Sitemap
• Sitemap Report Check
• Submit URLs Report Check
• How to control crawl rate

• How to Block Deep Links
• How to Block Directory/URLs
• Page Preview Report Check
• Disavow Links Report Check
• Geo-Targeting Report Check
• How to apply Geo-Targeting
• What are Connected Pages?
• Connected Pages Report Check
• App Linking Report Check

• How to check Users
• Reports & Data Analysis
• Page Traffic Analysis
• Index Explorer Analysis
• Search Keywords Report Analysis
• SEO Report Analysis
• Inbound Links Reports Analysis
• Crawl Information Report Analysis
• Diagnostic & Tools Analysis

• Keywords Research Analysis
• Link Explorer Analysis
• Fetch as Bingbot Fundamentals
• Markup Validator Report Analysis
• SEO Analyzer Report Analysis
• Verify Bingbot Report Analysis
• How to move site
• Yahoo/Bing Webmaster Tools Project Reporting

Google Analytics

• Google Platfrom Fundamentals
• Platform Components Fundamentals
• What are Data Models?
• Introduction to Collection
• Data Collection Fundamentals
• Introduction to Website Data Collection
• Basics of Mobile App Data Collection
• Protocol Data Collection Measurement
• Processing & Configuration Overview
• Processing Hits into Sessions
• Processing Hits into Users
• How to Import Data into Google Analytics?
• Transforming Data Fundamentals
• Aggregating Data Fundamentals
• Reporting
• Reporting Overview
• How to Build Reports with Dimensions
• How to Build Reports with Metrics
• Introduction to Reporting APIs
• Report Sampling
• Introduction to Advanced Digital Analytics
• How to work with Digital Analytics
• 1. Digital Analytics Importance
• 2. Core Analysis Techniques
• Introduction to Segments
• Types of Segments
• How to Use Segments
• Segment Definition & Scope
• Segments Limits
• Single v/s Multiple Segment Application
• How to Apply Segments
• How to Remove Segments
• Remarket with Segments
• How to Create Remarketing Audiences from Segments
• How to Apply & Create Segments for Analysis & Remarketing
• How to Compare Converters & Non-Converters
• How to Analyze Sessions with Conversions by Defined Geographic Area
• How to make high value user segment
• How to prepare a Cohort Segment
• How to prepare potential purchaser Segment
• Introduction to Segment builder user interface
• Introduction to Data Scope
• How to evaluate Filters
• How to work with Sequences & Conditions
• Count of Sessions vs. Sessions
• How to create new Segments
• How to copy existing Segments
• How to modify existing Segments
• How to manage Segments
• How to import Segments
• How to edit Segments
• How to copy Segments
• How to share Segments
• How to set availability of Segment
• How to delete Segments
• 3. Introduction to Conversion Attribution & Conversions
• How to Collect Data
• Advertising Campaigns Outcomes Measurement
• Marketing Campaigns Outcomes Measurement
• How to track Micro Conversions
• How to track Macro Conversions
• Introduction to Attribution Models
• Default Attribution Models Basics
• Introduction to Model Comparison Tool
• 4. How to create Measurement Plan
• Google Analytics Data Basics
• 1. Google Analytics working
• Introduction to Google Analytics Overview
• Platform Components Basics
• Introduction to Collection
• Introduction to Configuration
• Reporting Basics
• 2. How to Defined Key Metrics
• How to Defined Dimensions
• Introduction to Events
• How to see Event Data
• Events Anatomy Basics
• How to set up Event Tracking
• Introduction to Google Tag Manager
• How to set up tracking with Google Tag Manager
• Session Timeout Handling
• Campaign Timeout Handling
• Introduction to Organic Search Sources
• How to Customize Organic Search Sources
• How to add Referral Traffic Sources
• How to Remove Referral Traffic Sources
• Referral Exclusions
• Search Term Exclusions
• How to Collect Actionable Data
• 1. How to create an Account

• Accounts Basics
• Introduction to Properties
• Introduction to Views
• Users Basics
• Permissions Fundamentals
• Real Time Data Fundamentals
• How to Use Real-Time Data
• Real Time Reports Fundamentals
• Data Displayed Basics
• Real-Time Location Basics
• Real-Time Traffic Basics
• Real-Time Content Basics
• Real-Time Events Fundamentals
• Real-Time Conversions Fundamentals
• Introduction to Google Tag Manager
• What is Google Tag?
• How Google Tag Manager Works
• How to set up Google Tag Manager for Web
• Google Tag Manager Terminology
• Introduction to Triggers
• Introduction to Variables
• Introduction to Data Layer
• 2. Account Structure Understaning
• 3. How to set up basic Filters
• Introduction to View Filters
• Predefined Filters Basics
• Custom Filters Basics
• Filters Common Uses
• Limitations for Filters
• How to create Filters at Account Level?
• How to create Filters at View Level?
• How to manage Filters at View Level?
• How to verify a Filter?
• Filter verification working fundamentals
• Filter Verification Limitations
• Filter Types
• Uses of Filters
• Fundamentals of Include & Exclude Filters
• Basics of Search-and-replace Filters
• Introduction to Advanced Filters
• Introduction Exclude Internal Traffic
• Basics of Exclude Referrers
• Introduction to Filter on Geography
• Fundamentals of Custom Filter Fields
• Introduction to Social Network Filters
• How to Exclude Internal Traffic?
• 4. Introduction to Goals
• How Goal Works?
• Type of Goals
• How to use Funnels for Destination Goals?
• Introduction to Goal Values
• Goal ID Basics
• How to check Reporting on Goals?
• Limits of Goals
• How to set up Goals?
• How to Create New Goals?
• Goal Configuration Basics
• How to Revise a Goal?
• How to Edit a Goal?
• How to Share Goals?
• How to Import Goals?
• How to set up Funnel?
• How to set up Ecommerce Tracking?
• How to enable Ecommerce in Report?
• Google Tag Manager Tracking Setup
• 5. How to collect campaign data
• How to set up Custom Campaign?
• How Custom Campaign Works?
• Custom Campaign Parameter Basics
• Introduction to URL Builder
• How to use URL Builder?
• How to Link Analytics to Adwords?
• How to Unlink Analytics to Adwords?
• Traffic Source Dimensions Basics
• How to Navigate Google Analytics Reports
• 1. Reporting Overview
• How to Select & Compare Date Ranges?
• How to Adjust Sampling Rate?
• How to Change Time Graph?
• Introduction to Plot Rows
• How to Compare Metrics?
• How to change Primary Dimension in Report?
• How to Add Secondry Dimension to Report?
• How to Use Pivot Tables?
• Introduction to Weighted Sort
• How to Add Reports to Dashboard?
• How to Export & Email Reports?
• How to Customize Standard Reports?
• Report Shortcuts Understanding
• 2. Audience Reports Overview
• Introduction to Active Users
• Lifetime Value Basics
• Introduction to Cohort Analysis
• Demographics Fundamentals
• Interests Tab Analysis
• Geo Tab Analysis
• Behavior Tab Analysis
• Technology Tab Analysis
• Mobile Tab Analysis
• Custom Tab Understanding
• Introduction to Benchmarking
• Users Flow Understanding

• 3. Aquisition Reports Overview
• Channels
• Channel Groupings Basics
• Brand & Generic Channels Basics
• Default Channel Understanding
• Traffic Source Dimensions Basics
• Treemaps Report Understanding
• Campaigns
• Introduction to Campaigns
• Custom Campaigns Basics
• URL builder Basics
• Custom Campaigns Creation Best Practices
• Campaigns & Traffic Sources Understanding
• Cost Analysis
• Cost Analysis Report Overview
• How to Import Cost Data?
• How to Upload Data Use Policy?
• Social
• Social Analytics Understanding
• Social Interactions & Plugins
• How to setup Social Plugins?
• Social Conversions Differ Between Reports
• Social Activity References
• Search Engine Optimization
• Search Engine Optimization Basics
• How to Configure SEO data in Analytics?
• How to Use the SEO Reports?
• Google Organic Search Analysis Techniques
• 4. Advertising Reports Overview
• AdWords
• How to Configure AdWords for Analytics
• AdWords Reports Overview
• AdWords Reporting Common Issues
• Google Analytics Dynamic Remarketing
• Dynamic Remarketing Understanding
• How to Create Custom Dimensions?
• How to Update Your Tags?
• How to Create Audiences for Dynamic Remarketing?
• How to Create Attributes for Dynamic Remarketing?
• How to Create Dynamic Remarketing Campaign in AdWords?
• Google Analytics Remarketing Basics
• Google Analytics Remarketing Audiences Basics
• Google Analytics Remarketing Lists for Search Ads
• Google Analytics Remarketing & Advertising Reporting Features
• How to Create Remarketing Audiences?
• How to Manage Remarketing Audiences?
• AdWords Remarketing Audiences Uses
• Examples of Remarketing Audience
• How to Test Remarketing Campaigns?
• Smart Lists Understanding
• Marketing Optimization Basics
• Introduction to Display Marketing Optimization
• Introduction to Mobile Marketing Optimization
• Introduction to Search Marketing Optimization
• AdWords vs. Analytics data
• AdWords Clicks vs. Analytics Sessions
• Data Discrepancies in AdWords & Analytics
• Analytics vs. AdWords Conversion Metrics
• Value (not set) Means
• Basics of Missing data in AdWords Reports
• Incorrect Data Basics
• Referrals from googleads.g.doubleclick.net
• Referrals from tpc.googlesyndication.com
• CPC Data not Collected
• 5. Behavior Reports Overview
• Site Speed Report Overview
• Site Speed Tab Analysis
• How to Interpret Site Speed?
• Speed Suggestions
• Site Search Report Overview
• How to Set up Site Search?
• Site Search Metrics Calculation
• Site Search and Visitor Intent Basics
• Event Tracking Report Overview
• Introduction to Events
• How to Set up Event Tracking?
• AdSense Report Overview
• Introduction to AdSense in Analytics
• Behavior Flow Report Overview
• Introduction to Behavior Flow report
• Content Grouping Report Overview
• Introduction to Content Grouping
• How to Create Content Groups?
• How to Edit Content Groups?
• Content-Group data in your reports
• Best practices for Content Groups
• Experiments
• Content Experiments Overview
• How to Run an Experiment?
• Notifications

• Errors
• How to Move from Website Optimizer to Content Experiments?
• In-Page Analytics
• Introduction to In-Page Analytics
• How to Use In-Page Analytics
• Enhanced Link Attribution Basics
• Troubleshooting Understanding
• Introduction to Page-Analytics Chrome extension
• Page Value Calculation
• Bounce Rate vs. Exit Rate
• Bounce Rate Fundamentals
• How to View Full Page URL In Reports?
• Count of Sessions Calculation
• How to track '/' and '/index.html' Separately?
• In-page Analytics with non-standard characters
• 6. Understanding of Custom Reports and Dashboards
• Custom Report Creation
• Custom Dashboards Creation
• Google Analytics Solutions Gallery
• Intelligence Fundamentals
• Site Speed Fundamentals
• Custom Funnels Basics
• Custom Report on Users than Sessions
• How a session is calculate in Analytics?
• Entrances vs. Sessions
• Users Metric Calculation
• Conversions Report Navigation
• 1. Goal Flow Reports Overview
• How to Create Goals?
• How to Manage Goals?
• Goal Flow Fundamentals
• Introduction to Troubleshooting Goals
• 2. Ecommerce Reports Overview
• Introduction to Ecommerce Reports
• How to Set up Ecommerce Tracking?
• 3. Enhanced Ecommerce Reports Overview
• Enhanced Ecommerce Fundamentals
• How to Tag your property with the ec.js plugin?
• How to Turn on Enhanced Ecommerce for a view?
• Example of Product Data Import
• Example Refund Data Import
• Enhanced Ecommerce Reports Overview
• How to Create Ecommerce Segments?
• How to Analyze Ecommerce Data?
• Appendix: Fields, Methods & Report Data
• AdWords Shopping Campaigns Fundamentals
• 4. Multi-Channel Funnels Reports Overview
• Introduction to Multi-Channel Funnels
• How to Set up Multi-Channel Funnels?
• Introduction to MCF Channels
• Introduction to MCF Channel Grouping
• How to Create MCF Channel Groupings?
• How to Use MCF Channel Groupings?
• How to Analyze Channel Cntribution?
• How to Analyze Conversion Paths?
• Channel Strategies
• Introduction to Filters & Multi-Channel Funnels
• Introduction to Multi-Channel Funnels data
• Segment Conversion Path Data
• 5. Attribution Reports Overview
• Overview of Attribution Modeling
• Introduction to Default Attribution Models
• Introduction to Model Comparison Tool
• Cost Data & the Model Comparison Tool
• Google Analytics Glossary
• Channel Grouping
• Collection
• Configuration
• Content Grouping
• Data model
• Dimension
• Dimension Widening
• Filter
• First-party cookie
• Goal
• Hit
• Interaction
• Measurement Protocol
• Metric
• Pageview
• Processing
• Property
• Reporting
• Reporting API
• Sampling
• SDK
• Segment
• Sessions / Visits
• Tracking code
• Universal Analytics
• Users / Visitors
• View

Content Writing

• Introduction to Content Writing
• Search Engines Algorithms Understanding
• Business Analysis Basics
• How to analyse services?
• How to analyse products?

• Keywords Research for Content Writing
• How to write web pages content?
• How to write Google friendly content?
• How to write Yahoo friendly content?

• How to write Search Engines Friendly content?
• Content Writing for Blogging
• Content Writing for Articles
• Content Writing for Press Releases

• Content Writing for Social Media Profiles
• Content Writing for Social Media Promotion
• Content Writing for Email Marketing

Content Marketing

• Content Marketing Fundamentals
• Content Marketing Objectives
• How to generate new ideas for Content?
• Content Marketing for Blogs
• Content Marketing for Articles

• Content Marketing for Social Media
• Content marketing for Press Releases
• Content Marketing for Forum Posting
• Content Marketing via Email
• Complelling Content Understanding
• Introduction to Content Marketing Process

• Importance of effective Headlines?
• Content Marketing to increase Traffic
• Effective Content for User Engagement
• Increase sales via Content Marketing
• Content Marketing via Infographic

• How to Map Content Marketing?
• How you can earn money via Content Marketing?
• Increase Followers via Content Marketing
• Increase Subscribers via Content Marketing

Web Hosting Analysis

• Domain Basics
• How to choose a Domain Name?
• Domain Name Registration Process
• Bulk Domain Name Registration
• Introduction to Premium Domains
• Introduction to TLDs
• Domain Name Prices
• Domain Name Extensions
• Domain Name Registration Companies
• Domain Transfer Basics
• Bulk Domain Transfer Basics
• Domain Whois Lookup
• Domain Control Panel Analysis
• Introduction to Privacy Protection
• What are Namer Servers?
• What are Child Name Servers?
• Introduction to Domain Secret
• What is Theft Protection?
• Fundamentals of DNSSEC

• Emails Creation via Domain Control Panel
• What is SiteLock?
• What is CodeGuard?
• Introduction to SSL Certificate
• DNS Management Basics
• How to Manage DNS?
• A Records Basics
• AAAA Records Basics
• MX Records Fundamentals
• CNAME Records Fundamentals
• NS Records Basics
• TXT Records Overview
• SRV Records Fundamentals
• SOA Parameters Basics
• Introduction to Destination IP Address
• What are Name Server Details?
• How to move domains?
• What is SSL Certificate?
• What is Domain Forwarding?

• How to apply Domain Forwarding?
• What is Domain Privacy?
• Web Hosting Basics
• What is Web Hosting?
• Linux Hosting Basics
• Windows Hosting Basics
• Introduction to Linux Reseller Hosting
• Introduction to Windows Reseller Hosting
• WordPress Hosting Understanding
• CMS Hosting Understanding
• Ecommerce Hosting Basics
• Bandwidth Fundamentals
• CPU Usages
• Memory Usages
• Disk Space Usage
• Introduction to Database
• Servers Fundamentals
• Introduction to Servers
• Types of Servers

• Virtual Private Servers
• Dedicated Servers Basics
• Dedicated IP Basics
• SSL & Site Protection Fundamentals
• What are SSL Certificates?
• Function of SSL Certificates
• Code Signing Certificate
• Introduction to SiteLock Website Security
• What is Premium DNS?
• FTP
• Introduction to FTP
• How to create FTP Accounts?
• How to Upload Files to Server?
• How to Download Files from Server?
• Other
• How to link domain to Web Hosting?
• What is Sub Domain?
• What is Addon Domain?
• How to Create Email Ids?

Infographic Marketing

E Commerce Marketing Planning

• Introduction to E commerce
• Leading E commerce Website Case Studies
• How to do E commerce Marketing?
• How to generate traffic on E commerce Websites?
• E commerce Store Management
• SEO of an E commerce Store

• Role of Affiliate Marketing for E commerce Websites
• Role of Email Marketing for E commerce Websites
• Content Marketing Importance for E commerce Websites
• Facebook Paid Advertisement for E commerce Websites

• Role of Social Media for E commerce Websites
• Role of Coupons Portals for E commerce Websites
• Importance of Blog Marketing for E commerce Websites
• Role of Marketlaces for E commerce Websites

• Importance of Mobile Marketing for E commerce Websites
• Importance of Micromarketing for E commerce Websites
• Role of Banner Advertising for E commerce Websites
• E Commerce Marketing Project Reporting

Ecommerce Analytics

• Ecommerce Analysis Fundamentals
• Measurement Plan Fundamentals
• How to use Measurement Plan?
• Analysis vs. Reporting
• Analysis Preparation
• Segmentation Fundamentals

• Sessions vs. Segmenting Users
• How to use Segments?
• How to customize Segments?
• Sequence Segments Understanding
• Understanding Customers
• How to analyse Traffic Source?

• How to analyse Multi-channels?
• How to analyse Customer Profiles?
• Summary & Takeaways
• Shopping Behavior Understanding
• Introduction to Enhanced Ecommerce

• How to analyse On-site Merchandising?
• How to analyse Shopping Behavior?
• How to analyse Checkout?
• Ecommerce Analytics Project Reporting

Search Engine Friendly Websites Analysis

Google Adwords

• Online Advertising Understanding
• 1. Online Advertising & Adwords Benefits
• Google Adwords Benefits
• How to target your ads?
• How to control costs?
• How to measure your success?
• How to manage your campaigns?
• 2. Google Advertising Networks Fundamentals
• Introduction to Google Advertising Networks
• Search Network Fundamentals
• Display Network Fundamentals
• 3. Ads Placements
• Search Ad Formats Fundamentals
• Text Ads Fundamentals
• Ads with Extensions Basics
• Display Ad Formats Fundamentals
• Display Text Ads Basics
• Image Ads Fundamentals
• Rich Media Ads Basics
• Video Ads Fundamentals
• How to show your ads on Mobile Phones?
• How to show ads to specific audiences?
• 4. How to prepare Quality Ads?
• Quality Score Understanding
• Ad Rank Fundamentals
• 5. Bidding & Budget Strategy
• Bidding Strategy
• CPC Fundamentals
• Introduction to CPM
• CPA Fundamentals
• How to set daily budget?
• How to set up an Adwords Campaign?
• 1. Campaign Type Fundamentals
• Introduction to Campaigns Type
• Types of Campaigns
• How to Choose Campaign Type?
• Introduction to Search Network Only Campaign
• Introduction to Display Network Only Campaign
• Search Network with Display Select

• Introduction to Campaign Sub-types
• Standard Sub-types Basics
• All Features Sub-types Basics
• Introduction to Remarketing
• Ads in Mobile Apps
• 2. Campaign Structure Fundamentals
• Introduction to Account
• Introduction to Campaigns
• Ad Groups Fundamentals
• How to Organize ad groups?
• 3. Targeting Audience
• Keywords Targeting
• Introduction to Keywords Match Types
• Broad Match Fundamentals
• Broad Match Modifier Basics
• Phrase Match Fundamentals
• Exact Match Fundamentals
• Negative Match Basics
• Negative Keywords Fundamentals
• Keywords Exclusions Basics
• Display Network Targeting
• Contextual Targeting Fundamentals
• Keywords & Topics in Contextual Targeting
• Target Audiences for Display Network
• Affinity Audiences Fundamentals
• Custom Affinity Audiences Fundamentals
• In-market Audiences Fundamentals
• Interest Categories Basics
• Remarketing Fundamentals
• Demographics Understanding
• Location Targeting
• Language Targeting
• Device Targeting
• 4. Bids & Budgets Setting
• How to Set your Budget?
• Bidding Strategy
• CPC Bidding Fundamentals
• Introduction to Manual Bidding
• Introduction to Automatic Bidding
• CPM Bidding Fundamentals
• CPA Bidding Fundamentals

• Bid Adjustments & Flexible Bid Stratgies
• Maximize clicks Bidding Strategy
• Maximize clicks Bidding Strategy
• Target search page location Bidding Strategy
• Target cost-per-acquisition (CPA) Bidding Strategy
• Enhanced cost-per-click (ECPC) Bidding Strategy
• Target return on ad spend (ROAS) Bidding Strategy
• Target outranking share Bidding Strategy
• 5. Ad Groups Creations
• How to Choose & Organize your Keywords?
• How to align keywords with your goals?
• How to align keywords with Groups?
• How to research for New Keywords?
• How to use Keywords Planner?
• How to use Display Planner?
• How to review Search Terms Reports?
• How to optimize keywords?
• Where to use keywords match types?
• Where to include negative keywords?
• Ad formats types
• Text Formats Basics
• Ad Extensions Formats
• Image Formats Fundamentals
• WAP Mobile Formats Fundamentals
• App Promotion Ads Fundamentals
• Video Formats Understanding
• Products Listing Ads Format Basics
• Call-only Ads Formats Fundamentals
• Ad Extensions Types
• Manual Extensions Fundamentals
• App Extensions Fundamentals
• Call Extensions Basics
• Location Extensions Fundamentals
• Review Extensions Basics
• Sitelink Extensions Fundamentals
• Callout Extensions Fundamentals
• Automated Extensions Basics

• Consumer Rating Fundamentals
• Previous Visits Basics
• Social Extensions Fundamentals
• Seller Rating Basics
• How to create effective ads?
• 6. Campaign Planning Tools
• Introduction to Keywords Planner
• How to Research Keywords?
• How to get historical statistics?
• How to get Traffic Estimates?
• Introduction to Display Planner
• Research Targeting Methods
• How to get impression estimates?
• How to get historical costs?
• Performance Measurement & Optimization
• 1. Results Measurement
• How to customize your data for reporting?
• How to use Dimensions Tab to Filter Data?
• Search Terms Reports Fundamentals
• Top Movers Report Fundamentals
• Paid & Organic Report Fundamentals
• Auction Insights Basics
• 2. Performance Measurement Tools
• Conversion Tracking Understanding
• Google Analytics Understanding
• Campaign Experiments Understanding
• 3. Metrics Evaluation relevant to your Goals
• Website Traffic Measurement
• Conversions Measurement
• Return on Investment Measurement
• How to Measure Return on Ad Spend?
• Brand Awareness Measurement
• 4. Campaign Optimization
• How to improve ROI?
• Keywords Tips
• Ad Text Strategy
• Bid & Budget Strategy
• How to increase Brand Awareness on Display Networks?

Search Advertising

• Search Fundamentals Preview
• Search Fundamentals
• How to Organise Campaigns in your Account?
• How to Organise Ads in your Account?
• How to use Keywords Matching Options?
• How to use Broad Match?
• How to use Broad Match Modifier?
• How to analyse Account Performance?
• How to analyse Campaign Performance?
• How to analyse Ad Group Perfromance?
• Ad Position Fundamentals
• Ad Rank Understanding
• Actual cost-per-click Fundamentals
• Ad Formats Fundamentals
• Introduction to Text ad
• Text Ad Headline
• Text Ad Display URL
• Text Ad Description
• Text Ad Length limits
• How to create effective Text Ads?
• Products Promotion with Product Listing Ads
• Dynamic Search Ads Fundamentals
• How to Use Dynamic Search Ads?
• Dynamic Search Ads target creations
• Ad Extensions Fundamentals
• What are location extensions?
• How to enhance your ad with extensions?
• What are social extensions?
• How to use social extensions?
• Introduction to Google Palces
• Google Places Benefits
• How to add phone numbers?
• How to show seller ratings?
• How to show additional sitelinks?

• Introduction to ad & site quality
• How to check Quality Score?
• Importance of landing pages
• Importance of Mobile Site
• Introduction to Invalid Traffic
• How to check Invalid Click Data?
• How to monitor Invalid Clicks?
• Invalid Clicks Reporting
• Introduction to Adwords Tools
• Adwords Tools Overview
• Account history overview
• Keyword Tools Fundamentals
• How to add negative keywords?
• Targeting Tools basics
• How to target ads to geographic locations?
• Ads matching to geographic locations
• How to exclude IP addresses?
• Introduction to Bidding and Budgets Tools
• Enhanced cost-per-click (ECPC) Basics
• Introduction to Conversion Optimizer
• How to set up Conversion Optimizer?
• Conversion Optimizer Troubleshooting
• How to use automatic bidding?
• Introduction to Cost-per-acquisition bidding
• Introduction to Troubleshooting Tools
• How to fix disapproved ads?
• AdWords Editor Fundamentals
• Performance Monitoring & Reporting Overview
• 1. AdWords Reporting Fundamentals
• AdWords Reporting Overview
• How to explore data on Campaigns tab?
• How to customize performance data?
• How to use columns to find specific performance data?
• How to create reports?

• How to save reports?
• How to schedule reports?
• How to find reports?
• How to edit reports?
• How to remove reports?
• 2. AdWords Reports Interpretation
• Account Performance Fundamentals
• Campaign Performance Fundamentals
• Ad Group Performance Fundamentals
• Ad Performance Evaluation on the Search Network
• Ad Performance Evaluation on the Display Network
• Conversion Data & Attribution Reports
• Keyword Performance Measurement on the Search Network
• Reach & Frequency Measurement
• Geographic Performance Measurement
• Comparing & Measuring Performance by Date Ranges
• 3. Additional Performance Insights
• Compare Performance by using Auction Insights
• How to track performance on home tab?
• How to use labels in AdWords?
• How to use segments to view performance data?
• Search terms report Understanding
• Ad Extension performance Measurement
• Performance Optimization
• 1. Opportunities Tab Overview
• Introduction to Opportunities tab
• How the Opportunities tab works?
• 2. Campaign Experiments
• Introduction to Campaign Experiments
• How to set up Experiments?

• How to monitor Experiments?
• 3. How to use custom ad scheduling?
• How to create an ad schedule?
• How to adjust time zone differences?
• How to set an ad schedule bid adjustment?
• 4. Keyword Insertion Fundamentals
• How does keyword insertion work?
• How to set up keyword insertion?
• 5. Account improvement ideas
• Keywords related Opportunities
• Bids and Budgets related Opportunities
• Ad Extensions related Opportunities
• Account Structure related Opportunities
• Settings related Opportunities
• Profitability, Performance & Growth
• 1. Budget Growth Understanding
• Budget impact on profit Understanding
• How to scale budget by performance?
• How to grow a profitable campaign?
• Growth in Practice
• Performance improvement when daily budget is depleted?
• Online Budget Strategy Basics
• 2. Bidding for Performance
• Performance-based bidding Fundamentals
• How to select metrics to maximize profit?
• 3. Profitability and Lifetime Value
• Profitability Achievement
• Conversion value estimation
• AdWords API Fundamentals
• Introduction to AdWords Application Programming Interface
• Benefits & languages
• AdWords API Versioning Introduction
• How to use AdWords API?

Display Advertising

• Display ads on Google Display Network
• 1. Display & Google Display Network Understanding
• Google Display Network Fundamentals
• Google Display Network & YouTube on tablets, mobile devices & computers
• Display advertising value on the Google Display Network
• Brand & Direct Response Advertisers Benefits
• Google Display Network Media purchase options
• Ad Formats & Display inventory on the Google Display Network
• 2. Google Display Network Campaign Planning
• The value of planning ahead

• Display Campaign Planning
• Direct Response Campaigns Strategies
• 3. How to create your ads?
• Google Display Network Ad Formats
• How to use AdWords Ad gallery?
• Display Ads Strategies
• Display Ads Policies
• 4. How to implement a campaign?
• How to create a new campaign?
• How to target your campaign?
• Display Network Bidding features
• Bid adjustments Setting
• 5. Performance Measurement
• Campaign Performance Understanding
• Running AdWords Reports
• 6. Refine & Optimize

• Refining & Optimizing Fundamentals
• Advanced Features of Google Display Network Optimization
• Google Display Network Additional Tools
• YouTube Display ads
• 1. YouTube Display Advertising Understanding
• YouTube Ad Formats Fundamentals
• YouTube Advertisement Understanding
• 2. YouTube campaign Planning & Implementation
• How to create video ads?
• Fundamentals of Location Targeting
• Basics of Language Targeting
• Brand Channel Planning & Implementation
• 3. YouTube Ads Creation

• Basics of AdWords Ad gallery
• Introduction to AdWords for Video
• YouTube Reserved Media Placements Fundamentals
• 4. Performance Measurement & Optimization
• Optimization Strategies on YouTube
• 5. Refine & Optimize
• Optimizing video content on YouTube
• Display ads on mobile devices
• Ads Overview on mobile apps
• Ads Placements Fundamentals
• Mobile Inventory Overview
• Ad formats Basics
• Introduction to YouTube Mobile Ad Formats
• Fundamentals of Video ad formats in AdWords

Video Advertising

• Video Advertising Overview
• Introduction to Video Advertising
• YouTube Advertising Fundamentals
• YouTube Advertising Benefits
• Ad Placement Fundamentals
• How to reach to targeted Audiences?
• Channel Fundamentals
• Basics of YouTube Video Editor
• Language Targeting Basics

• Introduction to Location Targeting
• YouTube ad formats Fundamentals
• Basics of Average view frequency
• Campaign creation & management
• How to use Adwords for creation of Video Ads?
• Video Ads Creation with Adwords for Video
• Video Ad Formats in Adwords for Video

• How to target video ads in Adwords for Video?
• YouTube Viewers Remarketing with Adwords
• Ad Approval Process Fundamentals
• Basics of YouTube Reserved Media Placements
• Measurement & Optimization of Performance
• How to optimize video campaign?

• YouTube Video Content Optimization Strategies
• Image Ad Performance Measurement
• Video Ad Performance Measurement
• Brand Awareness Measurement
• How to create effective video ads?
• Introduction to YouTube Analytics
• Adwords for Video Ad Performance Measurement

Shopping Advertising

• Products Listing Ads Fundamentals
• Introduction to Merchant Center
• Products Promotion with Product Listing Ads
• Product Listing Ads Benefits
• Product Listing Ads Functions
• Product Listing Ads Placement

• Product Listing Ads Advertisement Guidelines
• Google Merchant Center Account
• How to set up your account?
• How to verify & claim website URL?
• Multi-client Account Setup Fundamentals

• Google Merchant Center Navigation
• Product Data Feed Creation
• Specification of Products Feed
• Provide High Quality Data
• How to register a data feed?
• Supported File Formats

• How to Upload a Data Feed?
• Adwords Shopping Campaigns Creation
• Product Listing Ads Shopping Campaigns Set Up
• Shopping campaigns Monitoring & Optimization

DoubleClick Digital Marketing

Bing Ads

• Getting Started
• Introduction to Bing Ads?
• Campaigns Fundamentals
• Ad Groups Overview
• How to import campaign?
• How to import ad groups?
• Importing Keywords
• Basics of Bidding
• Introduction to Traffic Estimation
• Effective Ads Strategies
• Keywords Selection

• Bing Ads Policies
• Features
• Long Ad Titles Fundamentals
• Smart Search Basics
• Introduction to Ad Extensions
• Dynamic Text Fundamentals
• How to target Bing Ads?
• Keywords Matching Basics
• Campaign Exclusions Basics
• Introduction to Content Ads
• Ads Campaign Optimisation

• Campaign Optimisation Fundamentals
• How to Optimize Campaigns?
• Introduction to Quality Advertising
• Click Quality Basics
• Basics of Bing Ads Reports
• Ads Placements
• Editorial Review Fundamentals
• Basics of Campaign Analytics
• Coversion Tracking Fundamentals
• Intelligence Tool Basics

• Bing Ads Editor Fundamentals
• Introduction to Bing Ads
• Account Basics
• Account Management Tips
• Exporting & Importing
• Bing Ads Editor Customisation
• Campaign Optimisation
• Basics of Budgeting & Billing
• Fundamentals of Budgeting
• Billing Basics

Solutions for Bing Advertisers

• How to Get More Phone Calls?
• How to increase traffic on websites?
• How to increase in-store traffic?

• How to reach to mobile customers?
• How to get more conversions?

• Lower ad costs
• Web traffic analysis

• How to attract nearby customers?
• How to make your ads work harder?

Bing Rich Media Advertising

• Importance of Bing Rich Media Advertising

• How to do Bing Rich Media Advertising

• Bing Rich Media Advertising Basics

• Bing Rich Media Advertising Tactics

Bing Multi-screen Advertising

• Importance of Bing Multi-screen Advertising

• How to do Bing Multi-screen Advertising

• Bing Multi-screen Advertising Basics

• Bing Multi-screen Advertising Tactics

Bing Display ad targeting

• Profile Targeting
• Remessaging

• Category Targeting
• Behavioral Targeting

• Custom Targeting

• Dynamic Creative Optimization

Bing Video Advertising

• Importance of Bing Video Advertising

• How to do Bing Video Advertising

• Bing Video Advertising Basics

• Bing Video Advertising Tactics

Bing Mobile Advertising

• Importance of Bing Mobile Advertising

• How to do Bing Mobile Advertising

• Bing Mobile Advertising Basics

• Bing Mobile Advertising Tactics

Bing Local Advertising

• Importance of Bing Local Advertising

• How to do Bing Local Advertising

• Bing Local Advertising Basics

• Bing Local Advertising Tactics

MSN Advertising

• MSN properties
• According to US Market
• MSN Autos
• MSN Entertainment
• MSN Food & Drink
• MSN Health & Fitness
• MSN Homepage
• MSN Latino
• MSN Lifestyle
• MSN Money
• MSN News
• MSN Sports
• MSN Travel
• MSN Video
• MSN Weather
• Banner
• MSN Autos Shopping Tools
• MSN Custom Header
• MSN Expanding
• MSN In-Banner

• MSN Mobile Browse Banner
• MSN Mobile Browse Rich Media
• MSN Sponsored Search
• MSN Standard
• MSN US Homepage Custom Header
• MSN US Homepage IAB Billboard and Billboard Expand
• MSN US Homepage Standard
• Button
• MSN Money Quote Tiles and Broker Center
• Mobile banner
• MSN Mobile Browse Banner
• MSN Mobile Browse Rich Media
• Other
• MSN Autos Ghost Compare
• MSN Custom Header
• MSN Floor
• MSN IAB Billboard and Billboard Expand

• MSN Mobile Browse Rich Media
• MSN Skin
• MSN Sponsored Infopane and Content Tile
• MSN Sponsored Search
• MSN US Homepage Custom Header
• Rectangle
• MSN Autos Spotlight
• MSN Expanding
• MSN Flip
• MSN Float
• MSN IAB Filmstrip
• MSN In-Banner
• MSN Mobile Browse Rich Media
• MSN Premier Expanding
• MSN Skin
• MSN Standard
• MSN US Homepage Flip
• MSN US Homepage Float
• MSN US Homepage IAB Filmstrip

• MSN US Homepage In-Banner
• MSN US Homepage Premier Expanding
• MSN US Homepage Shopping Stripe
• MSN US Homepage Standard
• Skyscraper
• MSN Expanding
• MSN Float
• MSN In-Banner
• MSN Premier Expanding
• MSN Standard
• MSN US Homepage Float
• MSN US Homepage In-Banner
• MSN US Homepage Premier Expanding
• MSN US Homepage Standard
• Textlink
• MSN Autos Ghost Compare
• MSN Money Market Text Link

Outlook.com Advertising

• Introduction to Outlook.com
• Why Outlook.com?
• Property
• Outlook.com

• Ad bar
• Outlook 160x600 In-Banner
• Outlook 160x600 Skyscraper

• Outlook Expand to Video
• Outlook Expanding Skyscraper
• Skyscraper

• Outlook 160x600 In-Banner
• Outlook 160x600 Skyscraper
• Outlook Expanding Skyscraper

Skype Advertising

• Introduction to Skype Advertising
• Why Skype Advertising?
• Skype audience profile
• Banner
• Skype Expandable Connection Hub

• Skype Masthead Expanding Ad
• Skype Masthead Non-Expanding Ad
• Skype Non-Expanding Connection Hub Ad
• Rectangle
• Skype - Click to Full Screen

• Skype 300x250 24hr Takeover Non-Expanding
• Skype 300x250 Conversation
• Skype 300x250 Expanding
• Skype IAB Filmstrip (300x250)

• Skype Non-Expanding Connection Hub Ad
• Skyscraper
• Skype Non-Expanding Connection Hub Ad
• Skype Premium Audio Conversation 300x600 Non-Expanding Ad

Windows 8 Advertising

• Windows 8 Advertising Basics
• Why Windows 8 Advertising?
• Banner
• Windows Animated Banner Anchor
• Windows Basic Image
• Windows Basic Image Ad for Skype
• Windows Static Banner Anchor
• Windows Trace Banner Anchor
• Other
• Windows Ad Control: Gallery
• Windows Ad Control: Link
• Windows Ad Control: Rotator
• Windows Carousel Ad

• Windows Gallery Ad
• Windows Hot Spots Ad
• Windows Pano Ad
• Windows Sensory Rotator Ad
• Rectangle
• Windows Ad Control: Gallery
• Windows Ad Control: Link
• Windows Ad Control: Locator
• Windows Ad Control: Poll
• Windows Ad Control: Rotator
• Windows Animated Banner Anchor
• Windows Basic Image
• Windows Basic Image Ad for Skype

• Windows Carousel Ad
• Windows Full Screen Image Ad
• Windows Full Screen Image with Ad Controls
• Windows Full Screen Video Ad
• Windows Full Screen Video with Ad Controls
• Windows Gallery Ad
• Windows Hot Spots Ad
• Windows In-Banner Video Ad
• Windows Pano Ad
• Windows Sensory Rotator Ad
• Windows Static Banner Anchor

• Windows Trace Banner Anchor
• Windows Video in Full Screen Image Ad
• Skyscraper
• Windows Animated Banner Anchor
• Windows Basic Image
• Windows Basic Image Ad for Skype
• Windows Full Screen Image with Ad Controls
• Windows In-Banner Video Ad
• Windows Static Banner Anchor
• Windows Trace Banner Anchor

Xbox Advertising

• Xbox Advertising Basics

• Property

• Xbox 360

Bing Audiences Research

• Pre-Family Man and Young Dads Research
• Boomers Audience Research

• Latinos Audience Research
• Affluent Consumers

• Women and Moms Audience Research

• Young Adults Audience Research

Bing Social Advertising

• Importance of Bing Social Advertising

• How to do Bing Social Advertising

• Bing Social Advertising Basics

• Bing Social Advertising Tactics

Bing Ads in Apps SDK

• Get the Ad SDKs
• Embed ads in your apps

• Introduction to pubCenter
• How to use pubCenter?

• How to build audience?

• How to promote apps?

Bing App Linking

• Introduction to Bing App Linking
• Deep linking vs. App linking
• How to implement App linking?

• How to implement Deep linking?
• Applinks.org Markups Fundamentals

• schema.org documentation
• Markup Implementation & Test Resources

• How to link app to search results using applinks.org markups?
• Applinks.org documentaion

Bing Maps Fundamentals

• Bing Maps Basics

• How to do work with Bing Maps

• Role of Bing Maps

• Importance of Bing Maps

Yahoo PPC Advertising

App Marketing via Yahoo

• Flurry App Analytics

• Yahoo App Publishing

• Yahoo Gemini API

• Yahoo App Marketing

Yahoo Search Advertisement

• Introduction to Search Results Page
• Introduction to Advertising
• Yahoo Ad Solutions
• Yahoo Native Ads
• Yahoo Gemini
• Yahoo Audience Ads
• Yahoo Video Advertising
• Yahoo Premium Ads
• Yahoo Search Ads
• Smart TV Ads

• Travel
• Introduction to Yahoo Sites
• Yahoo Autos
• Yahoo Entertainment Sites
• Yahoo Finance
• Yahoo Homepage
• Yahoo Lifestyle Sites
• Yahoo News
• Yahoo Sports

• Yahoo Ad Specifications
• Desktop Ad Specs
• Standard Ads on the Yahoo Network
• Rich Media on the Yahoo Network
• Video on the Yahoo Network
• Tablet Ad Specs
• Mobile Ad Specs
• Mobile on the Yahoo Network
• Yahoo's Advertising Policies

Yahoo Gemini Advertiser

• Introduction to Yahoo Gemini?
• Account Navigation
• New Ad Distribution Channel Fundamentals
• How to increase Clicks?
• How to add a User?
• Use of online sign up
• System Requirements
• Campaign monitoring
• How to send Feedback?
• Gemini Advertiser Glossary
• Account
• Account ID
• Account Status
• Ad
• Ad Group

• Ad Group Status
• Ad Name
• Ad Preview
• Ad Schedule
• Ad Status
• Alert
• Avg. CPC
• Bid
• Bid Adjustments
• Bid Limit
• Browser
• Campaign
• Campaign Status
• Channel
• City and Surrounding Area
• Clicks

• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Cost Per Impressions (CPM)
• Editorial Guidelines
• Editorial Status
• End Date
• First Conversions
• Geographic area
• Geographic targeting
• Import
• Impression
• Keyword
• Keyword Bid
• Keyword Status
• Payment Method
• Payment Type

• PayPal
• Pricing type
• Revenue Per Browser
• Revenue Per Conversion
• Revenue Per Lead
• Revenue Per Prospect
• ROAS
• Roles
• Revenue model
• Revenue share
• Search Query
• Search Term
• Text ad
• URL
• Web services

Yahoo Webmaster Guidelines

• Website submission to Yahoo Search
• Remove webpages from Yahoo Search

• How to write good content for Yahoo?
• How to get website ranking higher?

• Yahoo Robots Metadata Fundamentals

• Site dropped out of index

Yahoo Answers

• How to edit account information?
• How to ask questions on Yahoo Answers?
• How to choose a best answer?
• How to change to questions or answers?
• Introduction to Yahoo Answers
• How to block someone on Yahoo Answers?
• What is a Top Contributor?

• How to discuss in Yahoo Answers?
• How to track questions & answers activity with notifications?
• How to rate an answer?
• Report Abuse vs Thumbs-down
• Introduction to Yahoo Answers points and levels
• Answers levels: the basics
• How many ratings can a best answer receive?

• Fundamentals of Yahoo Answers badges
• Problems viewing or CAPTCHA verification passing
• How to report abuse on Yahoo Answers?
• Reasons for deleted questions, answers, or comments
• "Chatting" in Yahoo Answers
• How to appeal a violation notice?

• Role of personal information in answers
• How to customize communications settings?
• Basics of unfair behavior on Yahoo Answers
• How to follow the "question-and-answer format"?
• How to share your network activity?

Yahoo Digital Magazines

• Digital Magazines Fundamentals
• Digital Magazines Feedback
• How to change Digital Magazines video settings?

• Ads on Digital Magazines Fundamentals
• Digital Magazines Medical Information
• Guidelines for comments on Yahoo

• How to report or block content in comments on Yahoo Video?
• How to share content on Digital Magazines?

• How can we share Digital Magazines content without a Yahoo Mail account?

Yahoo Groups

• Fundamentals of Yahoo Groups
• Basics of "About" page
• How to join a group?
• How to do conversations in Groups?
• Moderators tips and tricks
• Membership edit in Groups
• Yahoo Groups Overview
• Groups Photos Basics
• Unable to find a group

• How to post messages to a group?
• Yahoo Groups emails setting
• How to change Yahoo Groups message posting name?
• How to disallowed attachment file types?
• How to reactivate bouncing email address?
• How to check messages sent?

• How to change personal email address in a group?
• How to post messages on group's website?
• How to invite new members to group?
• How to manage group members?
• Basics of "Group Settings" preferences
• How to appoint new & owners moderators

• Management Options Overview
• Pending approvals in Groups
• Can Yahoo change group ownership?
• How to enable JavaScript?
• How to link Facebook account to Yahoo?
• How to link Twitter account to Yahoo?
• Images don't load on Yahoo

Yahoo Local Business

• How to add your business?
• How to remove business listing from Yahoo Local?
• Yahoo Local listing approval time
• Businesses reviews correction in Yahoo Local
• Business listings Additional support

• How to add photos to business listings?
• Can I transfer reviews to another Yahoo Local listing?
• What is included in the Local search results?
• How to edit & delete photos?

• How to report abusive comments?
• How to submit reviews & ratings?
• Businesses reviews correction in Yahoo Local
• How to edit reviews?
• How to delete reviews?

• How to add photos to business listings
• Introduction to Ratings & reviews
• Who can submit ratings and reviews?
• Rating system working fundamentals

Yahoo Maps

• Direction Basics
• How to find location on Yahoo Maps?

• How to print a map?
• How to save a map?

• Street Level view of Yahoo Maps
• How to use longitude in Yahoo Maps?

• How to use latitude in Yahoo Maps?
• How to set location in Yahoo Maps?

Yahoo Ad Manager Plus

• Yahoo Ad Manager Plus Overview
• How to view Campaign Details?

• Dashboard Fundamentals

• How to set Time Zone & Other Preferences?

• How to set Access Controls?

Social Media Marketing

• Social Media Marketing Basics
• Content Creation Fundamentals
• What is Content Seeding?
• Content Outreach
• Google+ Marketing
• Google+ Analytics
• Facebook Marketing

• Facebook Advertising
• Facebook Analytics
• Facebook Social Meta Data
• LinkedIn Marketing
• LinkedIn Advertising
• LinkedIn Analytics
• Twitter Marketing

• Twitter Advertising
• Twitter Analytics
• Twitter Social Meta Data
• YouTube Marketing
• YouTube Advertising
• YouTube Analytics
• Pinterest Marketing

• Pinterest Advertising
• Pinterest Analytics
• Instagram Marketing
• Future Trends
• Social Media Tools
• SMM Strategies & Planning

Guerrilla Marketing

Viral Marketing

• Introduction to WoM Communication
• Growth of WoM Marketing

• Types of WoM Marketing
• Online WoM Marekting

• Offline WoM Marketing
• WoM Markrting Key Success Factors

• WoM Marketing Campaigns
• WoM Marketing Measurement

Affiliate Marketing

• Affiliate Marketing Basics
• Affiliate Network History
• Introduction to Advertisers
• Introduction to Publishers
• How to be a successful Publisher?
• Affiliate Networks Understanding

• How Affiliate Networks Work?
• Affiliate Network Analysis
• How to manage Affiliate Network Accounts?
• Introduction to top Affiliate Networks

• Top Five Affiliate Networks Understanding
• Affiliate Marketing SWOT
• How to choose a Suitable Affiliate?
• CPA Marketing Fundamentals

• How to make money via Affiliate Marketing?
• Affiliate Marketing Success Stories
• Publishers Case Studies
• Best way to do Affiliate Marketing

Drip Marketing

Email Marketing

• Email Marketing Fundamentals
• How Email Works
• Bulk Email Overview
• Bulk Emails Challenges

• How to handle Bulk Email Challenges?
• Introduction to Email Marketing Softwares
• How to create Email Campaigns?
• Email Analytics

• How to set up lists?
• How to write effective emails?
• How to create broadcast emails?

• Introduction to Auto Responders
• How to improve ROI with A/B testing?
• Legal constraints on emails

Mobile Marketing

• Mobile Marketing Basics
• Mobile Devices Fundamentals
• Mobile Marketing & Social Media
• Key Industry Terminology
• Mobile Website Creation through Wordpress
• Mobile Messaging
• Introduction to Mobile Messaging
• SMS Marketing Fundamentals
• Introduction to MMS Marketing
• Rich Communication Services
• OTT Content Delivery Basics
• Mobile Sites
• Mobile Sites Fundamentals
• Introduction to Responsive Web Design
• TLD .mobi Fundamentals
• Mobile Social Media Integration on Mobile
• Mobile Apps Marketing
• Mobile Apps Basics
• Introduction to Native Apps
• Features of Native Apps
• Basics of Web Apps
• Features of Web Apps
• Introduction to Hybrid Apps
• Benefits of Hybrid Apps
• Social Media Platforms Mobile App Development
• Mobile Apps Analytics Fundamentals

• Mobile Apps Building Strategies
• Mobile Apps Building Tools
• Introduction to Apps Marketplaces
• Introduction to App Stores
• List of Apps Marketplaces
• SKU Fundamentals
• AppStores Key Features
• AppStore Promotion Fundamentals
• Mobile App Marketing Basics
• AppStore Optimization Fundamentals
• Introduction to Optimization Ways
• Fundamentals of Keyword Optimization(KWO)
• Keywords Research & Analysis
• How to use keywords?
• Conversion Rate Optimization(CRO) Basics
• Mobile Apps Promotion Strategies
• Mobile App Analytics Tools
• Introduction to Frre App Analytics Tools
• Paid App Analytics Tools Basics
• Mobile App Advertising
• Introduction to AdMob
• How to Create App Campaigns?
• Type of Mobile Apps Ads
• Mobile Apps Display Ads
• Mobile Apps on Search Networks
• Mobile Ads Fundamentals

• Mobile Advertising
• Basics of SMS Advertising
• Introduction to Mobile Website Advertising
• Fundamentals of In-App Advertising
• Basics of In-Game Advertising
• Fundamentals of Mobile Search Advertising
• Mobile Coupon Advertising Basics
• Introduction to Mobile Ad Networks
• What is Proximity Marketing?
• Mobile Videos Fundamentals
• Introduction to Mobile Videos
• Fundamentals of Video Blogging
• What is Vlogging?
• Basics of Mobile Video Apps
• Mobile Video Formats Basics
• How to do Mobile Video Advertising?
• Introduction to Mobile Games Marketing
• Mobile Games Marketing Overview
• Basics of Cross-Screen Gaming
• Introduction to Game Formats
• How to promote a brand within mobile games?
• Mobile Game Analytics
• Mobile Gaming Reporting
• MAU Fundamentals
• AU Fundamentals

• Basics of Mobile Commerce
• Mobile Commerce Fundamentals
• Fundamentals of Social/Local/Mobile Integrated Technologies
• Introduction to NFC(Near Field Communications)
• Planning of Mobile Commerce Websites
• Creation of Mobile Commerce Websites
• Introduction to Mobile Point Of Sale Technologies
• Introduction to Cross Channel
• Cross Channel Fundamentals
• Cross Channel Consumer Journeys
• Product, Brand & Service Messaging Cross Channel
• Cross Channel Analytics
• Fundamentals of Cross Channel Campaign
• How to track Cross Channel Campaign?
• Mobile Planning & Strategy
• Mobile Planning & Strategies
• Introduction to Situation Analysis
• How to set Campaign Objectives?
• Platform & Tool Selection
• How to plan a Campaign?
• Monitoring, Analysis & Iteration

Google Ad sense

• Google Adsense Fundamentals
• Google Adsense Approval Basics
• Google Adsense Approval Strategies

• Introduction to Adsense Account Interface
• How to use Adsense Account Interface?

• How to place ads on websites?
• How to place ads on blogs?
• Custom Ads Fundamentals

• Ads/DFP Planner
• How will you earn money via adsense?

Lead Generation for Business

• What is lead generation?
• Lead generation basics
• Importance of lead generation
• Lead generation tools
• Landing pages basics

• Landing page vs. website
• How to create landing pages
• Thank-you page fundamentals
• Landing page optimization
• Thank-you page optimization

• A/B testing fundamentals
• How to do A/B testing
• Landing pages selection after A/B testing

• How to convert leads into sales
• Lead nurturing strategies
• Lead funnel fundamentals
• Abandoned cart fundamentals

Making Money via Blogging

Earn Money as a Freelancer

• How to build best portfolio
• Market Research & Analysis

• How to target customers
• How to find clients

• Free Website creation
• Projects Analysis

• Project costing analysis
• Best presentation to pick projects

Online Reputation Management

• ORM Fundamentals
• Why should we use ORM?

• ORM management tools

• How is ORM affecting business?

• Online Reputation Website Lists

Digital Strategy & Planning Fundamentals

• Digital Strategy & Planning
• Basics of Traditional Communications
• Digital Communications Basics

• Digital Channels Basics
• Social Customer Services
• Introduction to Budget

• Hire Personel Resources
• Risks & Reputation

• Measuring, Monitoring & Analytics
• Strategy formulation & plan

Other Digital Marketing Modules

• Database Marketing
• Direct Marketing
• Blogging
• Zoomla Web SEO

• Zencart Web SEO
• Drupal Web SEO
• Magento Web SEO
• Wordpress Web SEO

• How to use Freelance Website to pick the projects
• How to use Elance Website to pick the projects
• How to use Odesk Website to pick the projects

• Digital Marketing Project Reporting
• Digital Marketing Case Studies
• Digital Marketing Activities List